Digital Transformation Strategist

1 month ago


Gurgaon, Haryana, India Genpact Full time
Job Description

Genpact is a global professional services and solutions firm dedicated to delivering transformative outcomes. We are seeking an experienced leader to spearhead our demand generation initiatives.

Key Responsibilities:
  • Develop and implement a comprehensive lead generation strategy, leveraging digital channels to drive business growth.
  • Lead and mentor a team of demand generation specialists, fostering a collaborative culture that drives results.
  • Conduct market research to identify target companies and key decision-makers, developing insights to guide outreach efforts.
  • Oversee the planning and execution of email and social lead generation campaigns, ensuring alignment with overall sales objectives.
  • Collaborate with sales and marketing teams to ensure seamless handoff of leads and optimize messaging and goals.
Qualifications:
  • Proven track record in digital sales, including targeted prospecting and lead generation.
  • Prior experience in designing and operating a lead generation function, including building the supporting team and technology stack.
  • Excellent leadership, communication, and interpersonal skills, with the ability to influence peers across all functions.
  • Deep knowledge of B2B digital marketing and sales processes at scale, including technology automation.
Estimated Salary:

$120,000 - $180,000 per year, depending on location and experience.



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