Activation Marketer

2 weeks ago


Gurgaon, Haryana, India 3M Full time
Activation Marketer Role Overview

As an Activation Marketer at 3M, you will have the opportunity to drive demand generation and activation of global or area programs. Your key responsibilities will include:

• Leads localization and activation of global or area programs to generate demand at end user & Channel Partners

• Manage local calendar for promotional planning & implementation

• Deliver new product material, programs and promotions to field sales

• Recommendation on media buys

Channel Management

• General Channel partners distribution, local specific channel partner engagement/execution of through channel marketing plans

• Syndication to the channel partner in country

• Local specific program for Trade channel partners engagement & promotional campaigns

Promotion & Key Operations Support

• Interfacing with local application engineers/specialists – technical/ whitepapers/customer testimonials – ensuring meets customer requirements/local regulations/requirements

• Timely Creation of SKUs & Quote submission for field sales

• Sample Center Management

Input to the Area Teams

• Provide input to Marketing planning, Program and calendar development

• Competitive intelligence

• Ensure local regulatory and packaging compliance for portfolios/programs

• Align to Campaign outcomes/input/results

• NPI voice of market, ideas, local needs, participate on global NPI team/with area new product marketers

About 3M

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

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