Customer Marketing Senior Associate

2 weeks ago


Noida, Uttar Pradesh, India Innovaccer Full time

About the Role


We are seeking a driven Senior Associate- Customer Marketing to collaborate with the Associate Director- Customer Marketing and the Marketing team to develop lead generation programs, processes, and systems. Your role will be to execute our enterprise demand generation strategy, build new systems, processes, and campaigns for driving customer upsell demand generation, and work closely with other teams within the marketing department.


A Day in the Life



  • Generate sales opportunities in the healthcare technology space, focusing on population health management, customer relationship management, artificial intelligence, and cloud technologies in Innovaccer's clientele.
  • Utilize cold calling, email marketing campaigns, and LinkedIn outreach to prospect for enterprise customers.
  • Develop and execute an account mapping plan to aggressively grow the new sales funnel and qualify potential net new upsell opportunities.
  • Research customer accounts and identify key personas to target.
  • Generate interest, qualify leads, and build pipeline growth via phone calls, emails, and social media for the Innovaccer customer accounts.
  • Reach out to the right prospect founder/CEO or CXO of a company.
  • Proactively make cold calls, prospect, qualify leads, and generate sales opportunities.
  • Design and implement a strategic business plan to expand the SKUs sold in the customer accounts by targeting the right professionals for each SKU.
  • Present sales, revenue, and budget reports along with realistic forecasts to the management team.
  • Monitor and achieve Key Performance Indicators (KPIs) including Qualified Leads, Meeting Conversions, Sales Pipeline, Deal Stage/Opportunities, Lead Conversion Time.
  • Work in tandem with Customer Success, Product, and GTM to drive customer upsell opportunities and top of the funnel leads for the non-sold SKUs.
  • Create strategies for each customer account based on the SKUs sold and targeted executives.

What We Offer



  • Competitive Benefits: We offer a range of benefits to support your success in and outside of work.
  • Pet-Friendly Office: Our office is pet-friendly, allowing you to bring your furry friends with you.
  • Creche Facility: We provide a creche facility for children in our India offices.
  • Health Insurance: We offer health benefits and insurance to you and your family.
  • Generous Leave Benefits: Enjoy generous leave benefits of up to 40 days.
  • Parental Leave: We offer one of the industry's best parental leave policies.
  • Sabbatical Leave Policy: Take time off to focus on skill development, pursue an academic career, or simply take a break.

Where We Work


Our office is situated in a posh techspace, equipped with various amenities to support our work environment. We follow a five-day work schedule, allowing us to efficiently carry out our tasks and collaborate effectively within our team.


Our Commitment to Diversity and Inclusion


We celebrate diversity and are committed to fostering an inclusive and diverse workplace where all employees feel valued and empowered. We are an equal-opportunity employer, and we do not charge fees or require payment from individuals or agencies for securing employment with us.



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