Head of Growth and Visibility

7 days ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 30,00,000
Senior Marketing Manager Job Description

This role involves developing and executing a comprehensive marketing strategy to elevate brand visibility, drive lead generation, and position our product as a thought leader in the billing and revenue management space.

The successful candidate will be responsible for creating integrated marketing campaigns across digital and offline channels to generate qualified leads and drive pipeline growth.

  • Create and execute marketing campaigns that meet business objectives
  • Develop and manage email marketing, product launches, webinars, events, and targeted campaigns for enterprise customers
  • Lead SEO strategy to increase organic visibility, optimize website structure, and improve keyword rankings
  • Conduct competitor analysis, keyword research, and analytics tracking to maximize ROI
  • Write, edit, and manage high-quality content including blogs, whitepapers, case studies, e Books, and newsletters
  • Collaborate with product and sales teams to produce compelling narratives that showcase expertise in billing, revenue operations, and SaaS
  • Create creative thought leadership pieces, infographics, and industry insights to position [Company] as an innovator in the space
  • Work closely with designers to create visually engaging campaigns, social content, and product marketing collateral
  • Ensure brand consistency across all touchpoints
  • Monitor KPIs, campaign performance, and lead generation metrics
  • Provide actionable insights for optimization and growth

Required Skills and Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related field; MBA is a plus
  • 5+ years of experience in B2B SaaS marketing, ideally in billing, fintech, or revenue management solutions
  • Proven expertise in SEO, SEM, Google Analytics, HubSpot/Marketo (or similar tools)
  • Strong writing and storytelling skills; ability to create engaging, technical content for enterprise audiences
  • Hands-on experience with campaign management, marketing automation, and lead generation
  • Familiarity with Ads, Google Ads, and social media marketing strategies
  • Creative thinker with strong analytical skills and data-driven decision-making
  • Excellent organizational, communication, and project management skills

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