Marketing head

1 week ago

Bengaluru, Karnataka, India Mentric Training and Consulting Pvt Full time

Job SummaryWe are looking for an experienced and strategic Marketing Head with a strong background in B2B/Institutional marketing preferably in the technical training/skill training. The ideal candidate will have 6–8 years of relevant experience in leading marketing teams, developing brand strategy, and driving student enrolment or training program visibility across academic platforms.Key Responsibilities- Design and lead marketing strategies to promote academic and training programs.- Manage end-to-end campaigns for student acquisition, branding, and program promotion.- Oversee digital and offline marketing activities, ensuring alignment with academic goals.- Lead and mentor the marketing team to drive performance and innovation.- Collaborate with academic, sales, and training departments to align messaging.- Plan and control the marketing budget with a strong focus on ROI.- Analyse market trends and competitor strategies to identify opportunities.- Strengthen institutional branding through PR, content, and partnerships.- Monitor campaign performance and provide data-driven insights and reports.Requirements- Bachelor's or Master's degree in Marketing, Business, or related field.- 6–8 years of experience in marketing, preferably within the academic or training domain.- Proven track record of leading marketing teams and executing successful campaigns.- Deep understanding of academic audience behavior and education sector trends.- Excellent leadership, communication, and project management skills.- Proficiency in marketing tools, CRM platforms, and analytics.Preferred Skills- Prior experience in education institutions, EdTech companies, or training academies.- Strong content and branding sense tailored to academic audiences.

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