Digital Marketing Program Manager

2 days ago


Bharatpur, Rajasthan, India beBeeProgrammatic Full time ₹ 8,00,000 - ₹ 15,00,000
Job Summary

We are seeking an experienced Programmatic Advertising Specialist to manage digital marketing campaigns on DV360.

Main Responsibilities:

  1. Create digital marketing strategies and proposals involving DV360 for clients, including awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  2. Manage App Campaigns on DV360 while optimizing for reach/install/conversion. Link App Analytics platforms to DV360.
  3. Develop different ad tags and floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integration of various platforms to import/export audiences and conversions.
  4. Collaborate with internal teams to implement tracking mechanisms.
  5. Perform client account management responsibilities associated with display, TrueView/video/search campaigns by structuring campaigns, IOs, line items, and ad groups on DV360/CMD Google Ads platform.
  6. Monitor accounts daily and monthly regarding budget caps, campaign pacing, lost bidding, impression share, and other essential account metrics to execute optimization strategies.
  7. Support creative design teams with ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML5, static display creatives.
  8. Communicate with clients/PoCs to keep campaign achievements in sync with predefined goals.
  9. Generate relevant reports at three stages of the campaign – before, during, and after campaign auditing the advertising account and identifying gaps in existing structure and targeting.
  10. Plan, execute, and manage programmatic campaigns.
  11. Understand performance across digital.
  12. Preference for experience working on performance-based campaigns.

Key Skills:

  1. Programmatic Buying (Intermediate)
  2. Experience working on DV 360
  3. DV 360 Certified

Desirable Skills:

  1. Google Campaign Manager (Intermediate)
  2. Marketing

Programmatic Buying Expertise:

  • Expertise in creating digital marketing roadmaps and proposals for clients.
  • Familiarity with DV360 platform.


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