
Digital Marketing Program Manager
2 days ago
We are seeking an experienced Programmatic Advertising Specialist to manage digital marketing campaigns on DV360.
Main Responsibilities:
- Create digital marketing strategies and proposals involving DV360 for clients, including awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
- Manage App Campaigns on DV360 while optimizing for reach/install/conversion. Link App Analytics platforms to DV360.
- Develop different ad tags and floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integration of various platforms to import/export audiences and conversions.
- Collaborate with internal teams to implement tracking mechanisms.
- Perform client account management responsibilities associated with display, TrueView/video/search campaigns by structuring campaigns, IOs, line items, and ad groups on DV360/CMD Google Ads platform.
- Monitor accounts daily and monthly regarding budget caps, campaign pacing, lost bidding, impression share, and other essential account metrics to execute optimization strategies.
- Support creative design teams with ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML5, static display creatives.
- Communicate with clients/PoCs to keep campaign achievements in sync with predefined goals.
- Generate relevant reports at three stages of the campaign – before, during, and after campaign auditing the advertising account and identifying gaps in existing structure and targeting.
- Plan, execute, and manage programmatic campaigns.
- Understand performance across digital.
- Preference for experience working on performance-based campaigns.
Key Skills:
- Programmatic Buying (Intermediate)
- Experience working on DV 360
- DV 360 Certified
Desirable Skills:
- Google Campaign Manager (Intermediate)
- Marketing
Programmatic Buying Expertise:
- Expertise in creating digital marketing roadmaps and proposals for clients.
- Familiarity with DV360 platform.
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