Marketing Director

1 week ago

Allahabad, Uttar Pradesh, India beBeeLeader Full time ₹ 1,80,00,000 - ₹ 2,50,00,000

We are seeking an experienced leader to drive demand generation and account-based marketing efforts for our organization.

About the Job
  • Key Responsibilities:
  • Develop and execute multi-channel demand generation strategies that build awareness, generate qualified leads, and accelerate pipeline across priority verticals.
  • Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
  • Evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real time.
  • Nurture the marketing database to increase campaign reach, improve segmentation, and drive lead engagement across the buyer's journey.
  • Account-Based Marketing (ABM) Leadership:
  • Design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.
  • Leverage firmographic, technographic, and intent data for targeting and messaging.
  • Coordinate with content, creative, and solutions teams to develop persona- and industry-specific assets.
  • Use ABM platforms to orchestrate and optimize campaigns.
  • Integrate ABM with events, webinars, and executive programs to deepen engagement.
  • Track and report on ABM performance, pipeline influence, and ROI using tools like HubSpot.
  • Measurement, Analytics & Optimization:
  • Define and own KPIs for demand generation and ABM, including MQLs and SQLs by channel and segment, marketing-sourced and influenced pipeline, account engagement metrics, lead-to-opportunity conversion rate, campaign-level ROI, and CAC.
  • Partner with Revenue Operations to ensure accurate tracking, lead scoring, and attribution within HubSpot and campaign analytics dashboards.
  • Team Leadership & Cross-Functional Collaboration:
  • Establish operating rhythms with Sales, Practice leaders, Marketing, and Partner Alliances to align GTM motions and pipeline goals.
  • Partner with Content, Creative, and Brand teams to ensure all demand and ABM programs are on-brand and deliver compelling narratives that resonate with target personas.
Qualifications:
  • 12+ years of progressive B2B SaaS marketing experience, with a strong focus on demand generation, ABM, and revenue marketing.
  • Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.
  • Hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools.
  • Deep understanding of full-funnel marketing, campaign orchestration, lead lifecycle, and pipeline attribution.

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