Market Mix Modelling Consultant

2 weeks ago


Kannur, Kerala, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 28,80,000
Job Description

The position of Manager Consulting involves overseeing market mix modeling engagements.

  • Act as the primary point of contact for client engagements involving MMM.
  • Understand client business challenges, marketing strategy, and objectives to design customized modelling approaches.
  • Translate analytical results into strategic recommendations for media planning and budget allocation.
  • Lead the design, development, and validation of MMM using econometric/statistical tools (e.g., regression models, time-series analysis).
  • Analyse historical media and sales data to identify key drivers of performance.

Required Skills and Qualifications

To succeed in this role, you will need:

  • A solid understanding of econometric/statistical tools.
  • Strong analytical skills to translate complex data into actionable insights.
  • Excellent communication skills to effectively convey findings to clients.
  • A proactive approach to project management, ensuring timely delivery of high-quality results.

Benefits

This role offers a dynamic work environment with opportunities for growth and professional development. As a member of our team, you will be part of a collaborative and supportive community that values innovation and creativity. We provide competitive compensation and benefits packages to ensure your well-being and success in your career.



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