
Market Mix Modelling Consultant
2 weeks ago
The position of Manager Consulting involves overseeing market mix modeling engagements.
- Act as the primary point of contact for client engagements involving MMM.
- Understand client business challenges, marketing strategy, and objectives to design customized modelling approaches.
- Translate analytical results into strategic recommendations for media planning and budget allocation.
- Lead the design, development, and validation of MMM using econometric/statistical tools (e.g., regression models, time-series analysis).
- Analyse historical media and sales data to identify key drivers of performance.
Required Skills and Qualifications
To succeed in this role, you will need:
- A solid understanding of econometric/statistical tools.
- Strong analytical skills to translate complex data into actionable insights.
- Excellent communication skills to effectively convey findings to clients.
- A proactive approach to project management, ensuring timely delivery of high-quality results.
Benefits
This role offers a dynamic work environment with opportunities for growth and professional development. As a member of our team, you will be part of a collaborative and supportive community that values innovation and creativity. We provide competitive compensation and benefits packages to ensure your well-being and success in your career.
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