Strategic Growth Expert

7 days ago

Dombivli, Maharashtra, India beBeeGrowthMarketing Full time ₹ 1,25,00,000 - ₹ 2,25,00,000

Growth Marketing Expert

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We are seeking a seasoned Growth Marketing Expert to accelerate user acquisition, engagement, and retention across our fintech products. As the primary growth lead, you will define and optimize growth funnels, identify new opportunities, and ensure alignment across departments to maximize business impact.

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Our platform boasts an impressive 4 million monthly active users and 15% daily active users, with an installed base of over 58 million users. This is the only app platform of its kind, offering users free and unlimited access to their bureau scores from two bureaus. We provide features across the credit cycle, including "Access", "Analyse", "Leverage", and "Protect". Our platform also offers customers ways to deeply understand their creditworthiness and monetize it by launching personal loans on the platform.

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  • Growth Strategy Development:",

You will develop and implement holistic growth strategies for the OneScore portfolio, covering various acquisition and engagement channels, including:

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  • OneScore mobile app
  • OneScore website
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Responsibility for delivering month-on-month personal loan volumes.

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  • Stakeholder Management:",

You will manage and coordinate with key platform partners, such as Google and Meta, to optimize growth campaigns, platform integrations, and new feature launches. Build and maintain strong relationships with merchant partners to facilitate co-marketing and promotional activities.

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  • Experimentation & Innovation:",

Drive growth by designing and scaling experimentation frameworks, leveraging beta tools and new features introduced by partners like Google and Meta. Continuously identify and integrate emerging growth opportunities.

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  • Cross-functional Collaboration:",

You will work with analytics, product, and finance teams to monitor KPIs, analyze campaign performance, and iterate marketing strategies accordingly.

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  • Leadership & Mentorship:",

Provide leadership and mentorship to junior team members, fostering a high-performance culture focused on continuous learning and results.

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Qualifications and Skills:

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  • Bachelor's degree in Marketing, Business, Finance, or related field; MBA preferred.
  • A deep understanding of consumer acquisition, consumer journey, and consumer interaction with digital apps.
  • 6-8 years of experience in growth marketing, preferably in the fintech or financial services industry.
  • Strong experience with digital marketing platforms, including Google Ads, Meta Business Manager, and other growth tools.
  • Proven track record of managing complex projects and stakeholder relationships effectively.
  • Expertise in agile project and sprint management methodologies.
  • Demonstrated success in devising and executing growth strategies that leverage app and web platforms.
  • Deep understanding of customer acquisition funnels, referral programs, and add-on product marketing.
  • Excellent analytical skills with the ability to interpret data and turn insights into actionable growth plans.
  • Strong communication skills and ability to manage cross-functional teams.
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