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Business Growth Catalyst
3 weeks ago
Job Title: Business Growth Catalyst
About Us:
We are an AI-powered procurement platform built for industrial projects. Our mission is to become the default platform for industrial procurement across India and beyond.
Our company caters to EPC firms and project owners in power, oil & gas, and chemicals.
About the Role:
Our ideal candidate will drive demand generation and pre-sales efforts across buyer and seller segments.
This role is suitable for someone who thrives in high-ownership, fast-paced environments and loves experimenting for measurable growth outcomes.
Key Responsibilities:
Top-of-Funnel (Marketing):
- Manage content and outreach for founders and brand
- Drive SEO-focused content using AI tools and freelancers
- Plan and run webinars, events, and referral programs
- Build tools, campaigns, and lead magnets for traffic generation
Mid-Funnel (Lead Capture & Nurture):
- Optimize website CTAs, forms, and AI landing pages
- Improve lead quality with automation and enrichment
- Maintain CRM hygiene and nurture sequences via WhatsApp/email
Bottom-of-Funnel (Outbound + Pre-Sales):
- Run outbound campaigns via WhatsApp, email, and calls
- Qualify and pass high-intent leads to sales with context
- Support seller onboarding and sales enablement with decks and materials
Requirements:
What We Offer:
- High ownership in shaping our growth engine
- Direct collaboration with the founder
- Path to leadership across GTM functions
- Flexible, outcome-focused work culture
