Digital Marketing Strategist

2 weeks ago

Delhi, Delhi, India Divami - Design & AI-Led Product Engineering Full time

About Us:

At Divami, a design and AI-led product engineering company, we pride ourselves on fostering an inclusive and collaborative culture where innovation thrives. Our team is passionate about creating solutions that not only meet client expectations but delight their users.

We believe in blending creativity and technology to drive success for our clients. Our work makes a tangible impact on the brand's growth and presence.

Job Description:

We're seeking a highly skilled Content Writer/Marketing professional to join our team. As a Digital Marketing Strategist, you will be responsible for crafting high-value content like blogs, case studies, whitepapers, eBooks, and videos to address various stages of the buyer journey.

You will develop creative content strategies aligned with our business goals and manage social media posts across platforms, ensuring consistency in voice and tone. You will also assist the marketing team in planning and executing digital campaigns, monitor content performance, and suggest improvements based on data-driven insights.

Apart from these responsibilities, you will stay updated on industry trends, tools, and best practices in content writing and digital marketing. You will collaborate with the sales team to ensure seamless lead handoff and alignment on objectives.

The ideal candidate should have 4-5 years of experience in content writing and marketing roles, exceptional skills in writing, editing, and proofreading, and a strong understanding of content creation and digital marketing principles.

Key Responsibilities:

  • Craft high-value content like blogs, case studies, whitepapers, eBooks, and videos to address various stages of the buyer journey.
  • Develop creative content strategies aligned with our business goals.
  • Manage and schedule social media posts across platforms, ensuring consistency in voice and tone.
  • Assist the marketing team in planning and executing digital campaigns.
  • Monitor content performance and suggest improvements based on data-driven insights.
  • Stay updated on industry trends, tools, and best practices in content writing and digital marketing.
  • Collaborate with the sales team to ensure seamless lead handoff and alignment on objectives.
  • Lead SEO initiatives such as keyword research, on-page optimization, technical SEO, and link-building strategies.

Prerequisites:

  • 4-5 years of experience in content writing and marketing roles.
  • Exceptional skills in writing, editing, and proofreading.
  • Strong understanding of content creation and digital marketing principles.
  • Familiarity with CMS platforms like WordPress or Drupal.
  • In-depth knowledge of SEO concepts and a proven track record in driving organic growth.
  • Proficiency in analytics tools like Google Analytics or Mixpanel.
  • Excellent research abilities and the capacity to write on diverse topics.
  • Creative mindset paired with keen attention to detail.
  • Experience with graphic design tools such as Canva or Adobe Creative Suite.
  • Knowledge of CRM tools like HubSpot is a plus.

What We Offer:

  • A nurturing and supportive work environment that encourages creativity and professional growth.
  • Hands-on experience and mentorship from seasoned professionals.
  • Opportunities to work on diverse projects with measurable impact.

Estimated Salary: ₹850,000 per annum

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