Head of Music Marketing Strategist

4 weeks ago

Mumbai, Maharashtra, India Red Bull Full time
Job Overview

The Head of Music Marketing is a visionary leader responsible for spearheading Red Bull's music marketing vertical within the Culture Marketing team. This role demands a deep understanding of the music industry, exceptional leadership capabilities, and a proven track record in crafting and executing innovative marketing strategies.

Key Responsibilities
  • Market Insights and Research
    • Collaborate with the Culture Marketing Manager to analyze and interpret music trends across the country, identifying key opportunities for Red Bull's involvement in the core scene and mainstream awareness.
    • Assess the brand's current positioning in the music landscape, providing insights that inform strategic decisions and help shape impactful contributions to the industry.
    • Conduct regular market research to understand evolving consumer preferences and behaviours in music, ensuring Red Bull remains relevant and influential in the space.
  • Building Brand Presence & Relevance in Music
    • Lead the execution of key music projects aligned with the BP 2025 strategy, developing comprehensive 360-degree marketing plans to maximize brand visibility and engagement in targeted markets.
    • Leverage EPC insights to craft relatable activations and content launches that resonate with younger target groups, enhancing brand connection and loyalty.
    • Identify and partner with key agencies for each project, effectively utilizing their resources and expertise to achieve impactful outcomes and drive brand initiatives.
  • Industry Relationships
    • Build and nurture strong relationships with artists and industry stakeholders beyond individual projects, positioning Red Bull as a trusted partner in their creative journeys.
    • Serve as the main liaison for assigned artists, coordinating project timelines, deliverables, and promotional activities while fostering trust and collaboration.
    • Cultivate relationships with record labels, managers, and key industry influencers to ensure Red Bull is top-of-mind for artists when developing or releasing new music.
    • Establish Red Bull as a go-to brand in the music industry, enhancing our reputation as an innovator and supporter of artistic endeavours.
  • Business Planning and Budget Management
    • Collaborate with the National Culture Manager to lead and implement an annual music marketing business plan that aligns with Red Bull's broader marketing goals.
    • Work closely with the marketing team to prepare the annual budget for music projects, ensuring all financial aspects are clearly outlined and agreed upon.
    • Implement robust tracking systems for project and budget management, ensuring timely reporting of any deviations and making necessary adjustments to stay within budget.
    • Maintain financial discipline by closely monitoring project expenditures and reporting on budget performance to relevant stakeholders.
  • Innovative Marketing Initiatives
    • Conceptualize and launch innovative marketing campaigns that showcase Red Bull's commitment to music and culture, using a mix of traditional and digital platforms to amplify reach.
    • Lead the planning and execution of high-impact music events and activations that engage audiences, strengthen brand loyalty, and enhance community connections.
    • Oversee the production of compelling content related to music projects, ensuring alignment with brand standards and strategic objectives.

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