Director of Music Strategy

3 weeks ago


Mumbai, Maharashtra, India Red Bull Full time
Role Overview

The successful candidate will be responsible for spearheading Red Bull's music marketing efforts, driving brand growth and enhancing audience engagement through innovative marketing strategies.

This role demands a deep understanding of the music industry, exceptional leadership capabilities, and a proven track record in crafting and executing impactful marketing initiatives.

Key Responsibilities

Market Insights and Research

The ideal candidate will collaborate with the Culture Marketing Manager to analyze and interpret music trends, identifying key opportunities for Red Bull's involvement in the core scene and mainstream awareness.

They will also assess the brand's current positioning in the music landscape, providing insights that inform strategic decisions and help shape impactful contributions to the industry.

Additionally, they will conduct regular market research to understand evolving consumer preferences and behaviours in music, ensuring Red Bull remains relevant and influential in the space.

Building Brand Presence & Relevance in Music

The successful candidate will lead the execution of key music projects aligned with the BP 2025 strategy, developing comprehensive 360-degree marketing plans to maximize brand visibility and engagement in targeted markets.

They will leverage EPC insights to craft relatable activations and content launches that resonate with younger target groups, enhancing brand connection and loyalty.

Furthermore, they will identify and partner with key agencies for each project, effectively utilizing their resources and expertise to achieve impactful outcomes and drive brand initiatives.

Industry Relationships

The ideal candidate will build and nurture strong relationships with artists and industry stakeholders beyond individual projects, positioning Red Bull as a trusted partner in their creative journeys.

They will serve as the main liaison for assigned artists, coordinating project timelines, deliverables, and promotional activities while fostering trust and collaboration.

Additionally, they will cultivate relationships with record labels, managers, and key industry influencers to ensure Red Bull is top-of-mind for artists when developing or releasing new music.

Finally, they will establish Red Bull as a go-to brand in the music industry, enhancing our reputation as an innovator and supporter of artistic endeavours.

Qualifications

The successful candidate will possess a recognized post-graduation course in marketing/music marketing and 7-8 years' work experience preferably in the music marketing business.

They will be passionate, enthusiastic, and possess strong communication and interpersonal skills, with a self-starter mentality and the ability to multitask, plan ahead, and think analytically.

Additionally, they will have experience in research process management and be interested in upcoming music trends and consumer behavior, particularly among younger audiences.



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