
Marketing Campaign Strategist
4 days ago
Lead digital marketing campaigns across multiple platforms, analyzing performance, managing budgets, and collaborating with creative teams to deliver high-impact campaigns that drive brand awareness, lead generation, and conversions.
Key Responsibilities:
- Plan, launch, and optimize campaigns on Meta Ads, Google Ads, and more to achieve objectives like brand awareness, lead generation, and conversions.
- Use advanced Excel functions (Pivot Tables, VLOOKUP, SUMIFS, Power Query) to analyze campaign performance and create dynamic reports.
- Track, reconcile, and optimize daily/weekly/monthly ad budgets.
- Present insights and reports to stakeholders, explaining performance trends and ROI.
- Monitor and optimize daily campaign performance metrics (CTR, CPA, conversion rates).
Requirements:
- 5+ years of hands-on experience with Meta Ads (Facebook, Instagram), Google Ads, or similar platforms.
- Strong analytical skills with a focus on data-driven decision making.
- Ability to collaborate across teams and manage multiple campaigns.
Benefits:
- Opportunity to work on high-profile campaigns and contribute to the company's growth.
- Collaborative and dynamic work environment.
- Ongoing training and development opportunities.
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