Global Product Marketing Strategist
3 weeks ago
A Career Opportunity: We are seeking a skilled Global Product Marketing Strategist to join our team at Incruiter. As a key member of our marketing team, you will be responsible for developing and executing global marketing strategies that drive product success and expand our presence in international markets.
Responsibilities:
- Market Analysis: Analyze market trends, customer needs, and competitors to inform product and marketing strategies.
- Product Positioning: Develop compelling product positioning and messaging that resonates with target audiences globally.
- Go-To-Market Planning: Lead go-to-market planning and execution for product launches, ensuring alignment across product, sales, and marketing teams.
- Content Development: Create and oversee the development of marketing assets such as product demos, brochures, videos, case studies, and thought leadership content.
- International Marketing: Build and execute marketing strategies for global markets, adapting campaigns to cultural nuances and regional demands.
- Performance Tracking: Monitor and analyze marketing campaign performance using KPIs and ROI metrics, providing actionable insights to improve campaign effectiveness and product adoption.
Requirements:
- Background: 4-7 years of experience in product marketing, preferably in a startup or tech environment.
- Tech Skills: Strong understanding of digital marketing channels, tools, and analytics.
- Education: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
Why Choose Us?
- Salary: $140,000 - $200,000 per year (estimated).
- Career Growth: Be part of a growing company with significant opportunities for professional and personal growth.
- Work Environment: Collaborative, entrepreneurial environment with a high degree of autonomy.
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