Performance Marketing Strategist and Brand Growth Leader

1 week ago


Noida, Uttar Pradesh, India Ecomet360 Full time
Job Overview

RubHub is a Home and Personal Care Essential brand that focuses on delivering innovative, aesthetical, and high-quality products to modern Indian consumers. We aim to redefine convenience and elevate daily living.

Salary

The estimated salary for this role is 6 LPA ( Lakhs Per Annum ).

Job DescriptionKey Responsibilities
  • Oversee the overall marketing strategy, ensuring cohesive and innovative campaigns across channels while driving performance marketing initiatives to maximize ROI.
  • Develop and execute strategic plans for online marketing, offline marketing, social media handling strategies, and performance metrics optimization.
  • Collaborate with cross-functional teams, including creative and content, to execute optimization strategies effectively.
Online Marketing
  1. Plan and execute paid campaigns on platforms like Google Ads, Meta Ads, Amazon Ads, and emerging channels.
  2. Optimize campaign performance using advanced analytics, A/B testing, and real-time data monitoring.
  3. Leverage programmatic advertising for precise targeting and increased ROI.
  4. Evaluate and ensure high-quality creatives and copy for ad placements, aligning with brand aesthetics and goals.
Offline Marketing
  1. Design and execute on-ground activities like pop-ups, product demos, and experiential marketing campaigns.
  2. Partner with local retail outlets or co-branded events to increase brand visibility.
  3. Plan RubHub's presence at trade shows, exhibitions, and relevant industry events.
Social Media Handling Strategies
  1. Develop a robust content calendar aligned with seasonal trends, product launches, and audience interests.
  2. Integrate organic and paid social strategies to ensure holistic growth across platforms.
  3. Actively monitor and respond to comments, DMs, and brand mentions to foster a strong community.
  4. Build loyal customer relationships through user-generated content (UGC) campaigns and giveaways.
Required Skills and Qualifications

This role requires:

  • Bachelor's degree in Marketing, Business, or equivalent.
  • 5+ years of experience in a similar role with expertise in performance marketing and brand growth.
  • Demonstrated success in handling high-budget campaigns and achieving KPIs.
  • Skills: Proficiency in tools like Google Ads, Meta Ads Manager, Google Analytics, and CRM platforms.
  • Advanced knowledge of affiliate and influencer marketing strategies.
  • Strong command of social media best practices, content trends, and analytics.
  • Exceptional communication, problem-solving, and leadership skills.
  • Attributes: Strategic mindset with a creative edge, data-driven decision-making approach, collaborative and adaptive to fast-paced environments.
Benefits

This role offers competitive salary, benefits, bonuses, and opportunities for professional growth.

How to Apply

Please send your resume, portfolio, and a brief cover letter explaining your marketing success stories to apply for the Performance Marketing Specialist cum Brand Growth Manager role.



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