Digital Marketing Strategist for Performance Growth

7 days ago


Noida, Uttar Pradesh, India Attero Full time
About the Role

We are seeking a skilled Digital Marketing Strategist to drive performance growth at Attero Recycling Private Limited, a pioneering metal extraction company and end-to-end recycler of Li-Ion Batteries and E-waste. Headquartered in Noida with a manufacturing facility in Roorkee, Uttarakhand, we are expanding globally and require a results-driven individual to manage and optimize digital campaigns.

Job Responsibilities
  • Campaign Planning and Execution: Develop and implement UAC & Search campaigns on Google Ads, Facebook Ads, Bing Ads, YouTube, and Display to achieve business objectives.
  • Ad Creative Development: Conduct keyword research, A/B testing, and create compelling ad creatives to engage target audiences.
  • Campaign Analysis and Optimization: Analyze campaign performance using Google Analytics, Tag Manager, and Search Console to identify areas for improvement and make data-driven decisions.
  • Mobile App Tracking: Manage mobile app tracking with MMPs (AppsFlyer, Firebase, Adjust, or Branch) to monitor user engagement and behavior.
Requirements
  • Education and Experience: Bachelor's degree in marketing or a related field, with 3+ years of experience managing successful campaigns on major ad platforms.
  • Analytics and Data Analysis: Proficiency in analytics tools and app marketing strategies, with strong data analysis and optimization skills.
  • Certifications and Skills: Certifications in Google Ads, Facebook Blueprint, or similar platforms are a plus, along with proficiency in relevant software and tools.
What We Offer

We offer a competitive salary package, including an estimated $120,000 per annum, based on industry standards and location. Our benefits include opportunities for professional growth, a dynamic work environment, and the chance to work with a forward-thinking company.



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