Brand Strategist
2 days ago
We are seeking a highly skilled Brand Strategist to join our team at Max Healthcare.
About the Role:This is an exciting opportunity for a creative and results-driven professional to lead the development and execution of brand strategies across various touchpoints. The ideal candidate will have a proven track record of driving business growth through innovative marketing initiatives.
The successful candidate will be responsible for conceptualizing and overseeing retail branding initiatives, collaborating with internal teams and external agencies to develop compelling branding materials, and ensuring brand consistency.
Key Responsibilities:- Event Management: Plan, coordinate, and execute corporate events, conferences, seminars, trade shows, and exhibitions, ensuring seamless execution from conceptualization to post-event analysis, including budget management, vendor coordination, logistics, and attendee experience.
- Retail Branding: Develop and implement retail branding initiatives across Hospitals, clinics, pharmacies, and other retail outlets, aligning with overall business objectives and ensuring cohesive brand messaging.
- Cross-functional Collaboration: Work closely with internal stakeholders, including sales, brand marketing, and communications teams, to ensure aligned marketing initiatives and effective brand messaging.
- Vendor Management: Build and maintain strong relationships with external vendors, agencies, and suppliers to ensure quality deliverables and cost-effective solutions.
- Compliance and Regulatory Adherence: Ensure all marketing activities comply with regulatory requirements and industry standards, including healthcare compliance, data privacy regulations, and brand guidelines.
- Bachelor's degree in Marketing or a related field; Master's degree preferred.
- 3-4 years of progressive experience in marketing, with a focus on events management and retail branding.
- Familiarity with healthcare industry trends, regulations, and best practices.
- Certification in project management or event planning is a plus.
- Proven track record of successfully planning, executing, and measuring the impact of marketing events.
- Strong project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Proficiency in Microsoft Office Suite.
- Extensive travel and work outside of regular business hours as needed.
The estimated salary for this role is ₹35,00,000 per annum, commensurate with experience.
About Max Healthcare:We are a leading healthcare provider dedicated to delivering exceptional patient care and innovative medical solutions. Our commitment to excellence has earned us a reputation as one of the most trusted healthcare brands in the region.
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