Digital Brand Strategist
4 weeks ago
Job Summary
The Brand Awareness Manager plays a crucial role in developing and executing social media and brand strategies to enhance the organization's online presence and drive brand awareness.
Key Responsibilities
- Develop and implement social media strategies to increase brand awareness and drive engagement
- Create and manage the content calendar, including writing and editing compelling copy for social media posts
- Monitor social media trends, tools, and applications and apply that knowledge to increase the use of social media
- Manage and grow the organization's online community by responding to comments and messages in a timely manner
- Collaborate with cross-functional teams to ensure brand consistency across all channels
- Measure the success of social media campaigns using analytics tools and adjust strategies as needed
- Stay up-to-date with social media best practices and technologies
- Manage social media advertising budgets and optimize campaign performance
- Develop and execute marketing campaigns to promote the brand and its products or services
- Ensure brand messaging is consistent across all channels
- Work with external partners, agencies, and influencers to expand the brand's reach
- Identify and engage with key influencers and brand advocates
- Create and manage the social media content calendar
- Monitor and respond to customer feedback and inquiries on social media platforms
- Stay informed about the latest trends and best practices in social media and digital marketing
- Bachelor's degree in Marketing Communications or a related field
- Proven work experience as a Social Media Manager or a similar role
- Demonstrable experience in developing and implementing successful social media and marketing campaigns
- Strong understanding of social media platforms, their respective participants, and how each platform can be deployed in different scenarios
- Excellent writing, editing, and communication skills
- Experience with social media management tools, analytics, and insights
- Ability to think creatively and generate innovative ideas
- Knowledge of SEO, keyword research, and Google Analytics
- Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously
- Strong project management and organizational skills
- Ability to work independently and as part of a team
- Understanding of advertising strategies and familiarity with online advertising platforms
- Experience in content creation, graphic design, or video production is a plus
- Ability to effectively collaborate with cross-functional teams
- Up-to-date with the latest trends and best practices in online marketing and measurement
social media management, marketing strategy, content creation, brand development, analytics
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