Digital Growth Specialist

3 days ago

Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

About This Role:

This position plays a crucial role in driving the growth and expansion of our digital presence through strategic performance marketing efforts.

Key Responsibilities:

  • Develop and execute data-driven performance marketing strategies across various channels, including Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, programmatic, display, affiliates, and emerging platforms.
  • Plan, manage, and optimize digital marketing budgets to achieve acquisition, retention, and revenue goals.
  • Launch and manage day-to-day campaigns, ensuring continuous optimization for key metrics such as cost per lead, cost per acquisition, return on ad spend, click-through rate, and lifetime value.
  • Analyze campaign data to generate insights and prepare regular reports for stakeholders.
  • Design and run A/B tests on creatives, landing pages, messaging, and audience segments.
  • Collaborate with creative and content teams to produce engaging ad creatives and landing pages.
  • Partner with analytics and data teams to refine attribution models and improve understanding of customer journeys.
  • Stay updated on industry trends, new platforms, and technologies to identify growth opportunities.
  • Ensure all campaigns comply with platform policies and data privacy regulations.
  • Manage external agency partners and mentor junior performance marketing team members.

Requirements:

  • Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.
  • 5-8 years of experience in performance marketing, with a track record of managing and scaling paid digital campaigns.
  • Strong expertise in running and optimizing campaigns across major digital channels.
  • Experience managing significant marketing budgets with a focus on ROI.

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