Strategic Marketing Analyst

3 days ago

Bikaner, Rajasthan, India beBeeData Full time ₹ 80,00,000 - ₹ 1,25,00,000
Marketing Data Specialist

We are seeking a detail-oriented professional with strong analytical skills to interpret marketing data, derive insights, and support data-driven decision-making for business growth.

The role requires collecting, analyzing, and interpreting data from multiple marketing channels (digital campaigns, CRM, web analytics, etc.) to build dashboards and reports that track KPIs, campaign performance, and customer behavior.

  • Key Responsibilities:
  • Collect, analyze, and interpret data from multiple marketing channels.
  • Build dashboards and reports to track KPIs, campaign performance, and customer behavior.
  • Identify trends, patterns, and insights to support marketing strategy and decision-making.
  • Work closely with marketing, sales, and product teams to align data insights with business objectives.
  • Develop predictive models and segmentation to enhance targeting and personalization.
  • Optimize campaign performance through continuous monitoring and data-backed recommendations.
  • Ensure data accuracy, hygiene, and compliance with organizational standards.

Requirements & Skills Needed:

  • Education: Bachelor's degree in engineering, technology, statistics, mathematics, or a related field.
  • Experience: Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing/consumer-focused environment.
  • Strong knowledge of data analysis tools such as SQL, Python, R, or Excel.
  • Proficiency in visualization tools like Power BI, Tableau, or Google Data Studio.
  • Familiarity with marketing platforms like Google Analytics, Google Ads, Meta Ads, HubSpot, or CRM systems.
  • Excellent problem-solving, analytical thinking, and storytelling skills with data.
  • Strong communication and collaboration abilities to work across teams.
  • Ability to handle large datasets and deliver actionable insights within deadlines.
Why this role?

This is an excellent opportunity for professionals looking to leverage their analytical skills and make a meaningful impact on business growth. If you have a passion for data-driven decision-making and want to join a dynamic team, we encourage you to apply.

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