Senior Marketing Data Analyst

2 days ago

Bikaner, Rajasthan, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000

Job Title: Marketing Insights Analyst

Job Summary:

We are seeking a seasoned Marketing Expert to lead our analytics team, specializing in Marketing Mix Modeling (MMM). In this role, you will be responsible for managing client data processing and project delivery across various industries. You will apply econometric modeling techniques to assess the effectiveness of marketing campaigns and present findings through well-structured PowerPoint presentations tailored to client audiences.

Key Responsibilities:

  • Manage day-to-day client data processing and project delivery in MMM engagements.
  • Apply econometric modeling techniques to evaluate marketing campaign performance.
  • Interpret complex data and analytical results to generate actionable business recommendations.
  • Present findings through engaging PowerPoint presentations.
  • Collaborate with cross-functional teams, including data scientists, analysts, and clients.
  • Perform R&D as needed to improve modeling accuracy or explore new techniques.
  • Automate repetitive tasks and data workflows using tools like VBA, R, or Python.

Requirements:

  • Education: Graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or a related field (M.Sc. or MBA preferred).
  • Experience: Approximately 2-4 years of relevant experience, including hands-on work in Marketing Mix Modeling.
  • Strong understanding of econometric modeling and statistical analysis.
  • Proficiency in programming languages such as R, Python, or SAS.
  • Advanced skills in Excel (macros, pivot tables, complex formulas) and PowerPoint.
  • Experience with automation tools (VBA/R/Python) to streamline processes.
  • Exceptional verbal and written communication skills.
  • Strong project management, problem-solving ability, and a proactive attitude.

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