Market Mix Analyst

5 days ago

Bikaner, Rajasthan, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000

Job Title: Market Mix Analyst

About the Role

We are seeking a skilled Market Mix Analyst to join our team. In this role, you will be responsible for analyzing data to understand market trends and develop strategies to optimize marketing campaigns.

Key Responsibilities
  • Client Engagement: Act as the primary point of contact for client engagements involving Market Mix Modelling (MMM).
  • Data Analysis: Understand client business challenges, marketing strategy, and objectives to design customized modelling approaches.
  • Results Interpretation: Translate analytical results into strategic recommendations for media planning and budget allocation.
  • Model Development: Lead the design, development, and validation of MMM using econometric/statistical tools (e.g., regression models, time-series analysis).
  • Data Insights: Analyse historical media and sales data to identify key drivers of performance.
  • Scenario Analysis: Provide scenario analysis and media optimization insights to guide marketing decisions.
  • Integration: Integrate MMM results with other measurement approaches such as MTA, digital attribution, or brand health tracking.
Requirements

To be successful in this role, you will need:

  • Strong Analytical Skills: Proficiency in statistical software and ability to analyze complex data sets.
  • Communication Skills: Excellent written and verbal communication skills to effectively present results to clients.
  • Business Acumen: Understanding of marketing principles and ability to translate analytical results into actionable insights.

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

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