Marketing Analytics Strategist

1 day ago

Bikaner, Rajasthan, India beBeeDataDriven Full time US$ 1,20,000 - US$ 1,80,000
Job Overview

As a key decision-maker in a data-driven organization, you will leverage your extensive experience in marketing, analytics, and statistics to drive impactful strategies and make informed decisions. You will lead a team of analysts, collaborating closely with cross-functional teams and clients to design, implement, and optimize advanced analytics solutions that address complex business challenges, ensuring measurable outcomes and delivering value.

Key Responsibilities
  • Team Leadership & Development:
    • Lead and mentor a team of analysts, fostering a culture of collaboration, innovation, and excellence.
    • Provide training and guidance on analytics best practices, tools, and methodologies.
    • Ensure alignment of team goals with organizational objectives.
  • Strategic Analytics Planning:
    • Collaborate with stakeholders to understand business objectives and design data-driven solutions.
    • Translate complex business problems into actionable analytical frameworks.
  • Advanced Marketing Analytics & Modeling:
    • Develop and oversee the implementation of predictive models, machine learning algorithms, and statistical analyses to solve business problems.
    • Champion advanced analytics use cases, such as Market Mix Modeling (MMM), uplift modeling, incrementality studies, customer segmentation, lifetime value modeling, and real-time optimization.
    • Ensure robust model evaluation, validation, and deployment processes.
  • Analytics & AI Charter:
    • Lead the development of end-to-end advanced analytics products, including predictive models, real-time dashboards, and proof-of-concept (PoC) solutions to solve marketing challenges.
    • Launch and manage experiments and PoCs across key areas like campaign optimization, media planning, budget optimization, and customer analytics.
    • Drive the vision for analytics and AI capabilities, integrating them into the company's strategic roadmap.
  • Data Governance & Quality Assurance:
    • Oversee data integrity, accuracy, and consistency across all analytics projects.
    • Establish data governance policies and ensure compliance with data security standards.
    • Streamline ETL (Extract, Transform, Load) processes for efficient data management.
  • Client Engagement & Delivery:
    • Act as a strategic advisor to clients, providing insights and recommendations based on advanced analytics. Oversee the creation of compelling data visualizations and dashboards tailored to client needs.
    • Manage client expectations and ensure timely delivery of analytics projects.
  • Cross-Functional Collaboration:
    • Work with marketing, product, and engineering teams to integrate analytics and AI solutions into decision-making processes and products.
    • Drive alignment between analytics initiatives and broader business strategies.
  • Innovation & Continuous Improvement:
    • Stay abreast of emerging trends in analytics, data science, machine learning, and ad-tech to identify new opportunities.
    • Encourage a culture of experimentation, leveraging cutting-edge tools and techniques.

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