Influencer & Retention Marketing Specialist

7 days ago

Bengaluru, Karnataka, India beBeeRetention Full time ₹ 10,00,000 - ₹ 15,00,000
Marketing Strategist Role

This is a full-time, on-site position for a Marketing Strategist located in Thane.

The successful candidate will be responsible for developing and implementing influencer marketing strategies, managing YouTube campaigns, maintaining public relations, and supporting sales initiatives.

Daily tasks include identifying and collaborating with influencers, creating engaging content, analyzing campaign performance, and building strong relationships with stakeholders.

Key Responsibilities:
  • Scouting influencers (paid, barter) and closing agreements once commercials after taking necessary approvals
  • Understanding influencer's niche and creating first draft of script and reviewing influencer video drafts
  • Coordinating product dispatch with internal teams and influencer
  • Preparing various reports as per requirement
  • Sharing ideas on snippets/ads creation
  • Coordinating with Finance team for advance payments and final payments for timely release of payments
Additional Tasks:
  • Creating WhatsApp Marketing/Utility Templates and once approved internally, submitting it for approval on Meta
  • Creating broadcast ideas basis occasions, seasonal requirements, restocking timelines, regional festivals further that can be used for Meta ads as well
  • Data set creation and refinement for the campaigns

To succeed in this role, you will need:

  • Influencer Marketing and Social Media Marketing skills (specifically with YouTube Influencers)
  • Sales support and collaboration skills
  • Excellent written and verbal communication skills
  • Ability to work on-site in Thane
  • Bachelor's degree in Marketing, Communication, Public Relations, or related field
  • Experience in the FMCG or beauty industry is a plus

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