Marketing Campaign Strategist

2 weeks ago


Solapur, Maharashtra, India Infinity Learn Full time

We are seeking a skilled Marketing Campaign Strategist to join our team at Infinity Learn. Based in Bangalore, this full-time role offers an estimated salary of ₹1200,000 - ₹1800,000 per annum.

About Us

Infinity Learn is a leading EdTech organization dedicated to revolutionizing learning experiences through innovation and cutting-edge technology. We strive to empower students with high-quality educational resources and personalized learning solutions.

Role Overview

The ideal candidate will excel in managing digital advertising platforms, optimizing campaigns for maximum ROI, and delivering data-driven strategies to scale business growth. This includes:

  • Plan, execute, and manage performance-driven campaigns across platforms like Google Ads, Facebook Ads, Instagram, and others.
  • Monitor and optimize campaigns to maximize ROI, improve click-through rates (CTR), and lower cost per acquisition (CPA).
  • Design and implement strategies for audience segmentation, retargeting, and behavioral targeting.
  • Analyze campaign performance, generate detailed reports, and provide actionable insights to stakeholders.
  • Allocate and manage campaign budgets effectively across channels to achieve business objectives.

The successful candidate will have:

  • Proven experience in running performance marketing campaigns with measurable results.
  • Expertise in platforms like Google Ads, Facebook Ads Manager, and programmatic advertising.
  • Strong analytical skills with proficiency in tools like Google Analytics, Data Studio, and Excel.
  • Knowledge of conversion rate optimization (CRO) principles and tools (e.g., Hotjar, Optimizely).
  • Familiarity with SEO principles, audience insights, and attribution modeling.
  • Excellent communication and presentation skills.

Preferred qualifications include experience in EdTech or education-related industries, hands-on experience with marketing automation and CRM tools, and certification in Google Ads or Facebook Blueprint. If you're passionate about driving impactful marketing campaigns and contributing to the growth of a dynamic EdTech organization, apply now.



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