Marketing Communications Lead
3 weeks ago
Requirements
1. MBA (Preferably Marketing from Top Tier Institute)2. Experience - 10-12 years
Job Description:
1. Help design & implement marketing communication plans for achieving the business objectives by enhancing brand visibility and products & services awareness2. Planning, budgeting and execution of marketing activities3. Developing marketing calendar and maintaining the budgets & costs4. Define creative briefs and work with brand, creative & communication agencies to deliver communications and creatives collaterals5. Define and execute national and regional marketing communication plans across different physical channels6. Define digital marketing communication plans and execute across various digital mediums7. Define and execute social media marketing plans8. Coordinate and work closely with geography marketing teams to execute all marketing campaigns and activities in different geographies across India9. Work closely with different teams to align and deliver on brand objectives10. Execution of Paid and Unpaid OOH sites across all geographies11. Execution of Signages and Soft POSM collaterals with specific campaign related communication across all channels12. Execution of On-ground local BTL activities and events13. Execution of Local and Regional Events & Sponsorships14. Track, monitor, report and take corrective actions to execute and deploy all marketing communication campaigns in geography within timelines15. Develop a good vendor base for soft / hard POSMs and manage the vendors effectively along with procurement team16. Coordinate with different functional teams for execution of campaigns17. Regional language translations in different languages, including validation for all forms of communication which includes Radio, TVC, OOH, Soft POSM, Digital Collaterals18. Help develop marketing tools for effective marketing campaign management & delivery
Skills and competencies
1. Strong Brand & Marketing Communication experience2. In-depth knowledge of different media3. Good at planning & working with numbers and budgeting4. Strong analytical and problem-solving skills5. Excellent interpersonal and teamwork skills6. Being methodical and passion to deliver7. Ability to get work done8. Proficiency in using MS PPT, Excel and marketing tools
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