
Director of Demand Acceleration
12 hours ago
We are building the demand engine for Kirana retailers. This role offers real business impact, not campaign-ops duties.
- Develop and execute on-app merchandising strategies to control home/category/search/cart placements and ranking rules/slots.
- Orchestrate traffic to high-intent entry points and collaborate with Product/Ops to ensure demand lands effectively.
- Identify first-order heroes and repeat drivers; design nudges to maintain healthy cohorts.
- Systematically test placements, copy, and triggers with holdouts; scale only what clears payback/CM.
- Run cart thresholds, bundles, trials/sampling and recovery plays within guardrails; influence assortment/pricing via market intel.
- Maintain structured, end-to-end growth: diagnose → opportunity size → test → readout → scale.
To succeed in this role, you should have e-commerce native experience (3–5 yrs), strong analytical skills, and product sense. You must be able to run large cross-functional programs and craft KPIs.
You will lead a growth pod with tight partnerships across Product, Category, Ops, Design. Teams execute—you own outcomes.
KPIs you'll live on: Orders, GTV, Conversion%, Repeat%, AOV, cohort retention (M1/M3), incremental lift vs control, promo ROI/payback, opt-out rate, fill rate, confirmation SLA, recovery orders
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Project Director
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Ecosystem Development Director
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Strategic Director
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Financial Operations Director
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IPO Mandate Director
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Senior HR Director
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Operations Director
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Director of Digital Transformation
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Business Growth Strategist
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