
Brand Management Leader
1 day ago
Job Summary:
We are seeking a Brand Manager to lead our brand strategy and marketing efforts. This is a challenging role that requires strong analytical and presentation skills, as well as the ability to work effectively with cross-functional teams.
Key Responsibilities:
- Develop and implement brand architecture, competition analysis, and marketing spend strategies to drive business growth.
- Liaise with external agencies to create effective communication plans and manage vendor relationships.
- Coordinate new product development and launches to ensure timely and successful market introduction.
- Analyze product performance and forecast sales to inform business decisions.
- Provide inputs on packaging development and market research to support brand growth.
- Prepare media briefs and trade promotion schemes to optimize advertising and promotional spending.
Requirements:
- Master's degree in Marketing from a reputable institution.
- 2-5 years of work experience in brand management or related field.
- Experience in handling brands/sub-brands independently, with a proven track record of success.
- Strong analytical and presentation skills, with the ability to communicate complex ideas effectively.
Desirable Attributes:
- High degree of creativity and innovative thinking.
- Result-oriented, with a focus on delivering results and meeting deadlines.
- High energy and passion for the product specialty, with a commitment to driving business growth.
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