Strategic Brand Manager

1 day ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 25,00,000
Senior Marketing Leader

Role Summary

We are seeking a highly skilled Senior Marketing Leader to spearhead our global brand and marketing strategy, drive digital engagement, and position Agratas as a leader in energy and mobility solutions.

  • Refine and implement a comprehensive global brand strategy aligned with business goals, ensuring consistency in tone, visuals, and messaging across all markets.
  • Develop and execute integrated marketing campaigns to support brand awareness, lead generation, and stakeholder engagement.
  • Collaborate with internal teams to plan and promote key events, trade shows, and stakeholder engagements, overseeing booth setup, brand presence, and on-ground execution to ensure maximum visibility and alignment with Agratas' brand strategy.
  • Drive and manage digital marketing campaigns across platforms (social, email, paid ads) to support business and recruitment goals.
  • Plan and oversee the creation of marketing assets including brochures, digital creatives, presentations, banners, and videos.
  • Lead content development for digital platforms and social media channels.
  • Use data and market intelligence to monitor brand performance, analyse trends, and adjust strategies accordingly.
  • Work with designers to create visuals and creatives that are brand-aligned, compelling, and platform-specific.
  • Manage external marketing and events partners and digital agencies.

Required Skills and Qualifications

  • Demonstrated experience building and managing B2B brands in complex, global environments, ideally within manufacturing, engineering, or industrial sectors.
  • Strong understanding of integrated marketing strategy, campaign execution, multi-channel communication and digital marketing tools, platforms, and techniques, including email campaigns, , Google Ads, SEO/SEM, etc.
  • Proven experience in planning and managing marketing campaigns end to end.
  • Experience managing and developing cross-functional teams and collaborating across geographies and departments.
  • Exceptional storytelling and messaging skills, with the ability to translate technical offerings into customer-centric value propositions.
  • Strong analytical skills and experience with tools for tracking and reporting marketing metrics.
  • Strong commercial acumen and ability to align brand strategies with business goals and sales priorities.
  • Collaborative mindset with the ability to work cross-functionally.
  • Strong project management and organisational skills with the ability to meet deadlines.
  • Experience with content management systems, social media schedulers, and basic design tools is a plus.
  • Interest in sustainability, manufacturing, or energy-related industries will be an advantage.

Qualifications Required

  • Master's degree or MBA in Marketing, or a postgraduate qualification in Communications, Business, or a related discipline.
  • 10–15 years of relevant experience in in brand and marketing roles, ideally in a global B2B manufacturing, engineering or industrial setting.
  • Proven success in leading marketing initiatives at both strategic and operational levels.
  • Experience working within or managing remote/regional teams in a matrix organization.

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