Brand Manager

About the Position

Nalli is growing rapidly in both online and offline expansion and we are looking for a talented creative and entrepreneurial marketing professional with strong experience in brand management, creating and executing marketing strategies and coordinating large-scale marketing campaigns with sales objectives.

We are looking for a creative and entrepreneurial Brand Manager with strong all-around experience in marketing as we refresh an iconic 95-year old brand for the new, dynamic marketing age

About the Company

Established in the year 1928, Nalli has been a leader in the textile and retail business, and a household name for exquisite silks. For 90 years, Nalli has been an iconic heritage brand steeped in tradition, beloved by sari-wearers everywhere, known for its trust, quality and family values.

The Ideal Candidate

- Strong consumer focus, results-oriented, and bias for action
- Sound business acumen and intuition about fashion brands and ecommerce
- Hands-on understanding of ATL, BTL and Digital channels
- "Gets" organic marketing, social media and what it takes to build a fashion brand online
- Good at Leadership Interactions; will interact directly with MD, Store GMs, cross-functional collaborators
- Must have handled photoshoots & campaigns
- Has contacts in industry with agencies, production houses, fashion photographers, media buying houses etc

Roles/Responsibilities -

Brand Strategy

- Own the annual marketing budget; Build a marketing plan and calendar to execute against sales goals; Optimize use of budgets and resources across marketing communication mix
- Set up marketing input and output goals; Design, track and analyze metrics for all marketing activity; Do post campaign analysis, ROI and reporting.
- Create & follow Brand Manual, Values, Design guidelines and ensure all creative collateral adheres to same
- Develop the category's editorial direction, style guidelines, merchandising calendar, collateral / photoshoot calendar, promotions, packaging
- Manage brand delivery and consistency in visuals and tone across all communication mix

Brand Management

Add finding the right people for the right campaign/Job. Judgment

- Create innovative and scalable marketing campaigns from ideation to execution, including content marketing, social engagement and offline event exposures.
- Work with external partners (creative agencies, production houses, fashion photographers, models, stylists, merchandizers, etc.) where needed to build impactful marketing
- Brief the externals, project manage campaigns, compare & negotiate vendor costs; take full ownership for driving outcomes with internal or externals; Ensure deliverables are executed on time and budget.
- Oversee execution of ATL and BTL activities for brand, both online and offline
- Oversee the creative production of any artwork / collateral before publication in any form
- Manage blocking issues, provide escalation management, anticipate and make trade-offs, and meet committed delivery timelines.
- Identify and engage with the right stakeholders, both internal and external, to facilitate the smooth execution of marketing initiatives.
- Conduct negotiations and secure deals that drive value for the brand while optimizing costs and resources

Building an organic brand presence

- Develop a clear social media strategy appropriate for the brand and suitable to each medium
- Identify, liaise and manage influencers via social media channels to help brand increase brand awareness and credibility. Nurture relationships with fashion editors, guerilla PR strategies to drive the brand's organic coverage
- Build a strong brand experience for the customer through customer-centric initiatives (eg: loyalty program, omnichannel activations, gamification, offline events etc) that improve brand quotient and sales goals
- Reach new audiences by revitalizing the brand and adopting a creative and innovative approach

Salary

Depending upon the experience

Job Location Full time | In-office position

Nalli Corporate Office

66, Indiranagar Double Rd, Eshwara Layout,

Indira Nagar,

Bengaluru, Karnataka 560038

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