Senior CRM Manager

21 hours ago

Pune, Maharashtra, India beBeeCustomerRelationshipManagement Full time ₹ 15,00,000 - ₹ 18,00,000
Job Description

We are seeking a seasoned professional to lead our Customer Relationship Management (CRM) initiatives. The ideal candidate will have a proven track record of enhancing customer engagement, retention, and loyalty through effective CRM strategies.

The successful candidate will be responsible for developing and executing the CRM strategy, leading and managing the CRM team, and overseeing the implementation and optimization of CRM platforms.

Key responsibilities include analyzing customer data and insights to identify opportunities for improving customer experience, designing and implementing automated workflows and campaigns, and working closely with marketing, sales, customer service, and IT teams to ensure CRM initiatives are integrated with other business systems and processes.

The role requires strong analytical and data-driven skills, as well as excellent interpersonal, communication, and presentation skills to interact with senior management, marketing, sales, IT teams, and external stakeholders.

A Master's or Bachelor's degree in Business Administration, Marketing, or a related field is required, along with 8-10 years of progressive experience in CRM management, preferably within the real estate sector or related industries, with at least 3-5 years in a leadership or managerial role.

Required Skills and Qualifications:

  • Educational Qualification: Master's or Bachelor's degree in Business Administration, Marketing or a related field.
  • 8-10 years of progressive experience in CRM management, preferably within the real estate sector or related industries, with at least 3-5 years in a leadership or managerial role.

Desirable Skills:

  • Proven expertise in implementing, customizing, and optimizing CRM platforms and data integration across multiple business systems.
  • Strong analytical and data-driven mindset to extract actionable customer insights and measure campaign effectiveness.
  • Demonstrated ability to develop and execute CRM strategies to enhance customer engagement, retention, and loyalty aligned with organizational goals.
  • Experience leading and mentoring CRM teams, setting performance objectives, and fostering cross-functional collaboration.
  • Familiarity with CRM software platforms and related tools for workflow automation and customer journey design.
  • Excellent interpersonal, communication, and presentation skills to interact with senior management, marketing, sales, IT teams, and external stakeholders.
  • Strong understanding of customer experience management, real estate sales cycles, and retention strategies.
  • Knowledge of data privacy laws and regulations with the ability to ensure compliance within CRM operations.

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