Consumer Insights Strategy Director

2 weeks ago

Rajkot, Gujarat, India beBeeProfessional Full time ₹ 20,80,000 - ₹ 26,16,000

Job Overview

We are seeking a dynamic Consumer Insights professional to lead the insights function.

Key Responsibilities:

  • Develop and implement consumer strategy and research initiatives.
  • Design and execute qualitative and quantitative studies, including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.
  • Establish an always-on consumer intelligence engine to capture evolving needs, expectations, and behaviors.
  • Conduct cultural and category studies to identify emerging trends shaping the interiors and design landscape.
  • Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage across touch points.
  • Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.
  • Synthesize insights to inspire creative strategy for brand and digital marketing campaigns.
  • Support the development of new brand verticals through consumer-driven positioning and value propositions.
  • Manage, mentor, and upskill a team of junior researchers by fostering a culture of curiosity, rigor, and impact.
  • Build frameworks and best practices to scale the consumer insights function across the organization.

Candidate Profile:

We seek a candidate with 6-8 years of proven expertise in consumer insights, brand strategy, or research, with a strong mix of agency and client-side exposure.

Desired Skills & Experience:

  • Strong grounding in both qualitative research methodologies.
  • Demonstrated success in applying them to solve business problems.
  • Familiarity with quantitative research techniques is a plus.
  • Proven ability to convert insights into actionable business strategies.
  • Excellent storytelling and synthesis skills.
  • Experience in fast-paced, high-growth environments.

MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology or related fields.

Why Choose Us?

This role offers the opportunity to drive business growth and shape customer-centric strategies.

What We Offer:

  • A dynamic and collaborative work environment.
  • Ongoing training and development opportunities.
  • The chance to work on diverse and challenging projects.

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