Director of Creative Strategy

1 week ago

Rajkot, Gujarat, India beBeeInnovator Full time ₹ 1,80,00,000 - ₹ 2,50,00,000
Senior Director of Creative Innovation

The ideal candidate will spearhead the development of a visionary creative strategy that harmoniously integrates traditional design principles with cutting-edge AI tools to deliver impactful campaigns and experiences across multiple mediums.

Key Responsibilities:
  • Strategic Leadership & Vision
    • Develop a comprehensive creative vision for the organization, ensuring alignment with business objectives and brand identity.
    • Drive innovation in storytelling by leveraging AI-powered workflows to create engaging narratives.
    • Craft scalable frameworks for AI-driven content creation (branding, marketing assets, UI/UX visuals, campaigns).
    • Collaborate closely with cross-functional teams to deliver high-quality, data-driven creative solutions.
  • Project Execution & Oversight
    • Oversee the end-to-end creative process from ideation to execution across diverse campaigns (real estate launches, resort marketing, wellness products).
    • Manage production of high-quality digital content, motion graphics, videos, and immersive experiences using AI and conventional tools.
    • Implement project management methodologies to ensure timely delivery of creative projects within specified parameters.
    • Maintain premium brand standards through rigorous quality control processes.
  • AI & Technology Integration
    • Stay abreast of emerging trends in AI design tools (Midjourney, Sora, Stable Diffusion, Runway, Adobe Firefly).
    • Guide the team in utilizing AI tools to accelerate creativity without compromising originality.
    • Explore innovative formats (AR/VR, virtual showrooms, AI-driven storytelling) for customer engagement.
  • Team Development & Mentorship
    • Foster a culture of innovation, experimentation, and high creative standards within the team.
    • Provide constructive feedback, career growth opportunities, and continuous learning initiatives for team members.
    • Build and mentor a multidisciplinary creative team including designers, copywriters, AI specialists, and animators.
    Qualifications & Skills Required
    • Education & Experience
      • Bachelor's/Master's degree in Design, Visual Communication, Marketing, or related field.
      • 10+ years of experience in creative direction, with at least 3+ years leading AI or tech-driven creative projects.
      • Strong portfolio showcasing innovative campaigns and integration of AI tools in creative workflows.
    • Technical Skills
      • Expertise in design software (Adobe Creative Suite, Figma, Blender, After Effects) and AI tools (Midjourney, Stable Diffusion, ChatGPT, Sora).
      • Understanding of AR/VR, 3D modeling, and immersive media is a plus.
      • Strong knowledge of branding, storytelling, and digital marketing principles.
    • Leadership & Strategic Skills
      • Exceptional ability to conceptualize big ideas and translate them into executable creative strategies.
      • Strong project management skills with experience managing cross-functional creative teams.
      • Excellent communication and presentation skills to pitch ideas to stakeholders.
    • Key Attributes
      • Visionary thinker with a passion for blending creativity and technology.
      • Strong understanding of luxury, lifestyle, and experiential branding.
      • Adaptable to fast-paced, evolving creative and tech environments.
      • Highly collaborative with a solution-oriented mindset.

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