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Meta Marketing Professional

3 weeks ago

Bareilly, Uttar Pradesh, India beBeePerformance Full time ₹ 10,00,000 - ₹ 25,00,000

Job Title: Meta Marketing Manager

About the Role:

We are seeking a results-driven Performance Marketer to lead and optimize Meta ads campaigns. The ideal candidate will have a strong analytical mindset, deep knowledge of campaign strategy and performance analysis, with a proven track record of generating leads, driving conversions, and maximizing return on ad spend.

Main Responsibilities:
  • Develop and execute paid campaign strategies across Meta Platforms.
  • Manage full-funnel performance marketing initiatives, including audience targeting, A/B testing, creatives, copy, and landing pages.
  • Collaborate with cross-functional teams to craft compelling ad experiences.
  • Monitor and analyze campaign performance, taking action to improve click-through rates, conversion rates, cost per acquisition, and return on ad spend.
  • Track and report campaign performance using tools like Google Analytics, Meta Ads Manager, Campaign Manager, and dashboards.
  • Stay updated on the latest ad platform features, trends, and algorithm changes.
  • Optimize campaigns for various goals, including lead generation, website traffic, sales, brand awareness, etc.
Requirements:
  • A degree in Marketing, Business, or a related field.
  • 3–4 years of experience managing Meta Ads campaigns, running high-performing Meta Ads campaigns for B2C or travel brands.
  • Proven ability to manage budgets and achieve strong return on ad spend.
  • Strong knowledge of Ads Manager, Conversion APIs, and audience retargeting.
  • Analytical and detail-oriented with strong Excel/Google Sheets skills.