Senior Commercial Activations Specialist

This role plays a crucial part in driving business objectives by executing expert category activations and above category initiatives.

The ideal candidate will have a strong understanding of the commercial landscape and be able to drive regional expert category activations and above category initiatives to deliver overall business objectives.

• Drive regional expert category activations and above category initiatives to deliver overall business objectives with the help of HO expert marketing and RESM+ ZESMs in the Region.
• Own brand wise expert activation budget for the region, track spends and drive accountability for key regional NFRS inputs.
• Digital Acumen to drive HHP KPIs for the region-registrations and engagement metrics like No of Pages- browsed, time spent etc.
• Build and scale innovative partnerships with focus expert audience at scale- dentists, paeds, GP/CPs and pharmacies.
• Deliver expert detailed portfolio topline & build operating rhythm around core commercial cycle- be the custodian of expert cover guide from HO to Region and customization and allocation to ZESMs.
• Build operating rhythm around entire core commercial cycle deliver FC accuracy at region level within agreed limits for expert detailed brands.
• Ensure seamless adoption of Power BI dashboards, Veeva for analytics to track ROI for expert activation spends, activity wise.
• Partner with SFE team for monthly/quarterly inputs reconciliation as well as partnering for new initiatives like Exceed.AI.
• Strategic Thinking: Building our brand love with customers & consumers through best-in-class visibility & impactful activations across relevant environments like in-clinics, in-hospitals and pharmacies.
• Stakeholder Management: Work with HO Expert marketing teams, Regional Expert and GT sales team to deliver the required objectives on growth, activations, visibility and expert KPIs like Rxbers, Rx share, BRMO.
• Capability Building: Work with HO expert team, training teams & expert RLT to build region reps capability & develop talent pipeline for better succession planning.

• Activation and Execution - Drive regional expert category activations and above category initiatives to deliver overall business objectives.
• Accountability and Tracking - Own brand wise expert activation budget for the region, track spends and drive accountability for key regional NFRS inputs.
• Digital Performance - Digital Acumen to drive HHP KPIs for the region-registrations and engagement metrics like No of Pages- browsed, time spent etc.
• Partnerships and Innovations - Build and scale innovative partnerships with focus expert audience at scale- dentists, paeds, GP/CPs and pharmacies.
• Commercial Excellence - Deliver expert detailed portfolio topline & build operating rhythm around core commercial cycle- be the custodian of expert cover guide from HO to Region and customization and allocation to ZESMs.
• Analytics and Insights - Ensure seamless adoption of Power BI dashboards, Veeva for analytics to track ROI for expert activation spends, activity wise.
• Collaboration and Partnership - Partner with SFE team for monthly/quarterly inputs reconciliation as well as partnering for new initiatives like Exceed.AI.

• Strong understanding of the commercial landscape.
• Ability to drive regional expert category activations and above category initiatives.
• Excellent digital acumen skills.
• Ability to build and scale innovative partnerships.
• Strong analytical and problem-solving skills.
• Ability to work effectively with cross-functional teams.
• Strong communication and interpersonal skills.

• Opportunity to work on high-profile projects.
• Chance to develop and grow professionally.
• Collaborative and dynamic work environment.
• Competitive compensation package.
• Ongoing training and development opportunities.