Chief Digital Product Marketing Strategist

4 weeks ago


Delhi, Delhi, India DMI Finance Private Limited Full time

DMI Finance Private Limited is a leading credit platform in India, offering a range of financial services to individuals and businesses. We are currently seeking a highly skilled and experienced Chief Digital Product Marketing Strategist to join our team.

About the Company

DMI Finance Private Limited was founded in 2008 by Shivashish Chatterjee and Yuvraja C. Singh. Our mission is to provide innovative and customer-centric financial solutions that cater to the evolving needs of our customers.

About the Role

We are looking for a seasoned product marketing professional who can drive growth and awareness for our digital products across various channels. The ideal candidate will have a proven track record of launching and growing successful products, with a strong understanding of consumer behavior and market trends.

Key Responsibilities

  • Develop and execute comprehensive product marketing strategies that drive user acquisition and retention;
  • Collaborate with cross-functional teams, including engineering, data science, and design, to ensure seamless product development and launch;
  • Analyze customer feedback and market research to identify opportunities for product innovation and improvement;
  • Conduct A/B testing and experimentation to optimize product performance and user experience;
  • Stay up-to-date with industry trends and competitor analysis to inform product strategy;
  • Work closely with the product management team to define and prioritize product roadmaps.

Requirements

  • Minimum 5-8 years of experience in product marketing, with a focus on digital products;
  • Proven track record of driving growth and awareness for digital products;
  • Strong understanding of consumer behavior and market trends;
  • Excellent communication and collaboration skills;
  • Ability to analyze complex data and draw insights;
  • Experience working with Agile methodologies and product development frameworks.

What We Offer

  • A competitive salary of ₹45,00,000 - ₹60,00,000 per annum, depending on experience;
  • Ongoing training and development opportunities;
  • A dynamic and collaborative work environment;
  • The opportunity to work on cutting-edge financial technology products;


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