Digital Acquisition Strategist

3 weeks ago


Bagalur, India Blufig Digital Private Limited Full time

Key Responsibilities:

As a Performance Marketing Manager at Blufig Digital Private Limited, you will be responsible for creating, executing, and managing paid acquisition campaigns across various channels, including social, SEM, and display. Your primary goal will be to drive revenue growth for our clients.

Key Performance Indicators:

  • Build and manage paid acquisition campaigns to drive revenue growth.
  • Analyze and optimize campaign performance using data-driven insights and strategy.
  • Identify marketing performance issues and pinpoint the root cause using analytics tools.
  • Effectively communicate complex analyses through reporting and visualization dashboards.
  • Stay up-to-date with new and relevant KPI metrics requirements for performance management and optimization.
  • Work with creative and marketing teams to test strategies and innovation.
  • Deliver quantifiable improvements in ROI and cost per conversion across all channels.

Requirements:

  • Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
  • In-platform execution experience setting up campaigns in LinkedIn Campaign Manager, Facebook Business Manager, Google Ads, Microsoft Ads, Capterra/Gartner/Software Suggest.
  • Deep understanding of data or data modeling and ability to objectively identify insights for sharing with stakeholders.
  • Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
  • Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
  • At least 4 years of relevant experience in performance marketing.


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