Digital Marketing Strategist

2 weeks ago


Bagalur, India Blufig Digital Private Limited Full time

Role Summary

We are seeking a skilled Digital Marketing Strategist to join our team at Blufig Digital Private Limited. As a key member of our performance marketing team, you will be responsible for creating, executing, and managing paid acquisition campaigns across various channels.

Key Responsibilities

  • Build and manage paid acquisition campaigns across social, SEM, and display channels to drive revenue for our clients.
  • Analyze and optimize campaign performance using data-driven insights and strategy.
  • Identify marketing performance issues and pinpoint root causes using analytics tools like Google Analytics and Google Tag Manager.
  • Develop easy-to-use reporting and visualization dashboards to effectively communicate complex analyses.
  • Stay up-to-date with new and relevant KPI metrics requirements for performance management and optimization.
  • Collaborate with creative and marketing teams to test strategies and innovation.
  • Deliver quantifiable improvements in ROI and cost per conversion across all channels.

Requirements

  • Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
  • In-platform execution experience setting up campaigns in LinkedIn Campaign Manager, Facebook Business Manager, Google Ads, Microsoft Ads, and other relevant platforms.
  • Deep understanding of data or data modeling and ability to objectively identify insights for sharing with stakeholders.
  • Exceptional analytical skills to identify opportunities within complex data and operationalize them.
  • Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
  • At least 4 years of relevant experience in performance marketing.

About Us

Blufig Digital Private Limited is a leading digital marketing agency dedicated to delivering innovative solutions for our clients. We are passionate about staying ahead of the curve and pushing the boundaries of what is possible in the digital landscape.



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