Growth Marketing Lead
3 weeks ago
We are seeking a skilled Growth Marketing Lead to drive customer acquisition, engagement, and revenue growth through data-driven marketing campaigns. The ideal candidate will be responsible for executing and optimizing multi-channel marketing strategies, leveraging analytics to ensure efficiency and maximizing ROI.
Responsibilities:
- Design marketing programs for top of the funnel, middle of the funnels and identify right channels of growth across digital, offline, social etc
- Drive both paid performance and use data to analyze success
- Analyze data and call out insights, drive decisions backed with data
- Own end-to-end execution, measurement, reporting and optimization of paid campaigns
Requirements:
- You have a Graduate/postgraduate degree or higher
- You have minimum of 3+ years of experience, and 2+ years in driving performance marketing campaigns in consumer-based/D2C company through brand and agency
- You have managed previously marketing monthly spends of around 1Cr or more in the performance marketing for a D2C brand with the company turnover being 100 + Cr
- You are certified on the Google advertiser ecosystem (Analytics, Adwords, Display)
Benefits:
- Pioneering a cutting-edge product that leverages automation and AI offers exposure to a high-tech, rapidly evolving industry
- D2C insights provide a chance to work on deeper customer engagement, faster feedback loops, and greater control over the brand narrative
- Data-driven campaigns offer a vast scope for scalable outcomes across various countries
Salary Range: $130,000 - $160,000 per annum
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