Digital Marketing Strategist: Leading Performance

2 weeks ago


Bengaluru, Karnataka, India Manipal Hospitals (MHEPL) Full time

About Us:

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Manipal Hospitals, a pioneer in healthcare, is among the top providers in India, serving over 7 million patients annually.

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With a pan-India footprint of 37 hospitals across 19 cities and 10,500 beds, we have a talented pool of over 5,600 doctors and an employee strength of over 20,000.

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About the Role:

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We are seeking a passionate and dynamic marketing expert to lead our paid advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.

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This professional will be responsible for planning, executing, and optimizing performance-based marketing campaigns across various online platforms.

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Your Key Responsibilities:

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  • \r
  • Lead and manage paid advertising campaigns to drive business growth\r
  • Plan and execute performance-based marketing strategies across multiple channels\r
  • Measure and optimize campaign performance using vendor-specific dashboards, Google Analytics, and HubSpot landing page sources reports\r
  • Craft landing pages and lead-gen forms for content distribution through paid programs\r
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs\r
  • Monitor market intelligence and competitor movement\r
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Requirements:

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We are looking for a graduate or MBA in Marketing/PG Marketing with experience in digital marketing.

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What We Offer:

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  • \r
  • A competitive salary package\r
  • Opportunities for professional development and career growth\r
  • A collaborative and inclusive work environment\r
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About Manipal Hospitals:

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Manipal Hospitals offers a comprehensive range of medical services, including cardiology, oncology, neurology, and more.

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Salary: ₹900,000 - ₹1,200,000 per annum



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