Product Marketing Lead

3 weeks ago

Bengaluru, Karnataka, India Anakin (YC S21) Full time

About Us

Anakin, a Y-Combinator 21-backed company, revolutionizes Pricing intelligence by empowering large global e-commerce companies to optimize their pricing strategies.

Our technology engine analyzes hundreds of millions of online listed products across 15+ countries in real-time, leveraging advanced algorithms and intelligent automation to enable clients to make dynamic and real-time pricing adjustments.

We are seeking an innovative Product Marketing Manager to drive growth and elevate our brand through comprehensive marketing strategies across various channels.

Growth Strategy Role

  • Develop and execute marketing plans to drive traffic, generate leads, and increase brand awareness.
  • Collaborate with sales teams to align marketing efforts with sales strategies.
  • Leverage B2B marketing tools and channels to engage with decision-makers and influencers.

Digital Marketing Expertise

  • Execute and optimize digital marketing campaigns, including SEO, PPC, email marketing, and LinkedIn advertising.
  • Analyze campaign performance data to identify trends and make data-driven decisions.
  • Stay up-to-date with the latest digital marketing trends and technologies.

Content Creation

  • Create high-quality content, including blog posts, articles, whitepapers, and case studies, to educate and engage our target audience.
  • Develop and manage a content calendar to ensure timely and consistent content delivery.
  • Monitor and analyze content performance metrics to optimize strategies and improve results.

Key Responsibilities:

Skill Requirements:

  • Bachelor's degree in Engineering, Marketing, Business Administration, or a related field.
  • 3+ years of overall proven experience in B2B marketing, with a strong focus on digital marketing.
  • Strong understanding of SEO, PPC, email marketing, and social media marketing.
  • Excellent written and verbal communication skills.
  • Strong analytical skills and data-driven decision-making abilities.
  • Experience with marketing automation tools and CRM systems.

Educational Background and Experience Required

A competitive salary package ranging from $120,000 to $180,000 is offered for this position.

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