Product Marketing Lead

3 weeks ago


Bengaluru, Karnataka, India Human Capital Consulting Services Full time
Job Description

Salary: ₹30,00,000 - ₹40,00,000 per annum (negotiable)

Location: Bangalore

About the Role

We are seeking a highly experienced Product Marketing Lead to join our team in Bangalore. As a key member of our marketing department, you will be responsible for developing and executing comprehensive go-to-market plans for new product launches and updates.

You will lead a team of PMMs and work closely with cross-functional teams, including product management, sales, and creative teams, to ensure successful product launches and execute effective marketing strategies.

Key Responsibilities:

  • Manage a team of PMMs for Concerto marketing in Bangalore
  • Conduct market research and analysis to identify key customer segments, trends, and competitive landscape
  • Develop and execute comprehensive go-to-market plans for new product launches and updates
  • Develop and maintain buyer personas, messaging frameworks, and positioning for the product portfolio
  • Drive inputs into the product strategy and product roadmap to meet business goals
  • Define product functionality and positioning together with Product Engineering teams
  • Work closely with customer needs and identify strategic engagements
  • Coordinate outbound campaigns to include creative use of content marketing/social media/blogs/internet and participation in events
  • Coordinate product collateral, sales training materials, and success stories/references. Regularly train and interact with the sales channel
  • Create compelling marketing content including product collateral, website copy, and sales enablement materials
  • Analyze and report on campaign performance, product adoption, and market trends
  • Participate in industry events and conferences to represent the company and promote products
  • Manage product launches and coordinate cross-functional teams to ensure successful execution


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