Product Marketing Lead
3 weeks ago
Salary: ₹30,00,000 - ₹40,00,000 per annum (negotiable)
Location: Bangalore
About the RoleWe are seeking a highly experienced Product Marketing Lead to join our team in Bangalore. As a key member of our marketing department, you will be responsible for developing and executing comprehensive go-to-market plans for new product launches and updates.
You will lead a team of PMMs and work closely with cross-functional teams, including product management, sales, and creative teams, to ensure successful product launches and execute effective marketing strategies.
Key Responsibilities:
- Manage a team of PMMs for Concerto marketing in Bangalore
- Conduct market research and analysis to identify key customer segments, trends, and competitive landscape
- Develop and execute comprehensive go-to-market plans for new product launches and updates
- Develop and maintain buyer personas, messaging frameworks, and positioning for the product portfolio
- Drive inputs into the product strategy and product roadmap to meet business goals
- Define product functionality and positioning together with Product Engineering teams
- Work closely with customer needs and identify strategic engagements
- Coordinate outbound campaigns to include creative use of content marketing/social media/blogs/internet and participation in events
- Coordinate product collateral, sales training materials, and success stories/references. Regularly train and interact with the sales channel
- Create compelling marketing content including product collateral, website copy, and sales enablement materials
- Analyze and report on campaign performance, product adoption, and market trends
- Participate in industry events and conferences to represent the company and promote products
- Manage product launches and coordinate cross-functional teams to ensure successful execution
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