Marketing Growth Strategist

2 weeks ago


Bengaluru, Karnataka, India Anakin (YC S21) Full time

About Us

Anakin, a Y-Combinator-backed company founded in 2020 by Mohit Prateek and Rashmi Bala, revolutionizes Pricing intelligence by enabling large global e-commerce companies to optimize their pricing strategies.

Our technology engine automatically analyzes and generates insights around hundreds of millions of online listed products across multiple countries in real-time.

We empower our clients to make dynamic pricing adjustments that align with market demands and competitor strategies.

Our team consists of 35+ members with revenue growth of over 20% month-on-month.

Learn more on www.anakin.company, TechCrunch, and VC Circle.

Job Overview

We seek an innovative Marketing Lead to drive our growth and elevate our brand. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies.

Key Responsibilities:
  • Create high-quality content to educate and engage our target audience.
  • Develop and manage a content calendar for timely and consistent content delivery.
  • Monitor and analyze content performance metrics to optimize strategies.
  • Execute and optimize digital marketing campaigns to drive traffic and generate leads.
  • Stay up-to-date with the latest digital marketing trends and technologies.
  • Identify and target key accounts to drive brand awareness and generate leads.
  • Leverage B2B marketing tools to engage with decision-makers and influencers.
  • Develop and implement lead generation strategies to nurture leads and improve conversion rates.
  • Maintain and enhance our brand identity and messaging across all marketing channels.

Estimated Salary: $85,000 - $110,000 per year

Qualifications:
  • Bachelor's degree in marketing or a related field.
  • 3+ years of experience in B2B marketing, with a strong focus on digital marketing.
  • Strong understanding of SEO, PPC, email marketing, and social media marketing.


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