Senior IT Manager for Digital Sales Platforms

2 weeks ago

Cochin, Kerala, India V-Guard Industries Ltd Full time
Job Summary

The Sales & CRM IT Leader plays a pivotal role in aligning technology solutions with revenue goals by optimizing CRM/Sales platforms, e-commerce systems, and customer data analytics. This role collaborates across departments to deliver a unified, scalable, and efficient IT environment for both direct sales and digital commerce channels.

Key Responsibilities
  • Strategic Planning & Technology Roadmap :
    • Develop a technology roadmap that supports and aligns with the overall sales, service, and e-commerce strategy, focusing on scalability, performance, and consumer experience.
    • Stay updated on emerging e-commerce and CRM technologies, identifying and implementing tools that enhance online sales performance and customer interactions.
    • Align IT initiatives with business priorities, optimizing technology investments across sales, service, and e-commerce functions.
  • CRM & E-Commerce Platform Management :
    • Oversee the configuration, deployment, and maintenance of CRM, e-commerce platforms, and other digital sales tools.
    • Ensure the integration and functionality of sales and e-commerce tools to provide a seamless digital shopping experience.
    • Lead efforts to implement and maintain customer mobile apps, digital marketing platforms, analytics, payment gateways, and personalization engines.
  • Customer Data & Analytics :
    • Design a data management and analytics strategy that supports customer insights, sales forecasting, and performance tracking.
    • Dashboards and reporting systems to monitor and analyze key performance indicators (KPIs) for sales and e-commerce.
  • User Experience & Performance Optimization :
    • Work with UX/UI teams to create optimized user experiences for both direct sales platforms and e-commerce sites.
    • Drive initiatives to improve website performance, including page load times, navigation, checkout experience, and mobile responsiveness.
    • Implement A/B testing, personalization strategies, and other performance enhancement techniques to increase online sales conversions.
  • Cross-Functional Collaboration & Change Management :
    • Serve as a bridge between the sales, service, e-commerce, IT, and marketing teams to support a unified digital strategy.
    • Lead change management for new technology implementations, ensuring user adoption through training, communication, and ongoing support.
    • Gather and incorporate feedback from users and stakeholders to continuously improve systems and processes.
  • Project & Vendor Management :
    • Oversee IT projects from planning through execution, ensuring they are delivered on time, within budget, and in line with business goals.
    • Manage relationships with technology vendors, consultants, and third-party service providers for sales and e-commerce solutions.
    • Prioritize and manage multiple projects simultaneously, balancing day-to-day operations with strategic initiatives.
  • Cybersecurity & Compliance :
    • Ensure adherence to data governance, privacy, and compliance standards across all customer data platforms.
Qualifications
  • Education :
    • Bachelors degree in information technology, business, computer science, or a related field; Masters degree is preferred.
  • Experience :
    • 10+ years in IT, preferably with a focus on CRM, e-commerce, consumer apps, or digital sales platforms.
    • Strong experience in managing CRM systems (e.g., Salesforce, Siebel), e-commerce platforms, digital marketing technologies.
    • 5+ years in managing/leading IT teams.
  • Skills :
    • Comprehensive understanding of CRM, sales, service, e-commerce, and digital marketing technology stacks.
    • Strong analytical skills with the ability to interpret and act on e-commerce and sales data insights.
    • Excellent project management, problem-solving, and decision-making skills.
    • Exceptional communication skills, with the ability to work collaboratively across departments.
    • Relevant IT, CRM, or project management certifications (e.g., PMP, Salesforce, Google Analytics) are a plus.

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