Digital Marketing Strategist

3 days ago


Cochin, Kerala, India TransDyne IT Services Full time

About TransDyne IT Services

We are a leading IT solution provider focused on the healthcare industry in the US, offering cutting-edge technology solutions to empower healthcare organizations.

Job Overview

We seek a highly skilled and data-driven Digital Marketing Specialist to drive organic traffic, generate leads, and increase online visibility for our company.

Key Responsibilities

  • Digital Marketing Strategy: Plan and execute paid campaigns on Google Ads to increase qualified leads, develop targeted campaigns to engage healthcare professionals, and create email marketing campaigns aimed at lead generation and customer retention.
  • Campaign Management: Optimize and manage digital marketing campaigns across various platforms, including social media, content, and paid ads.
  • Content Creation: Oversee blog writing, editing, and publishing to drive traffic and build brand authority.
  • Social Media Management: Create and schedule social media posts across multiple platforms to enhance online presence.
  • Performance Analysis: Monitor, analyze, and report on the performance of digital marketing campaigns, making data-driven decisions to improve ROI.

Requirements

  • 3+ years of experience in digital marketing with a focus on healthcare IT or related industries.
  • Strong expertise in managing and optimizing Google Ads campaigns.
  • Solid understanding of SEO best practices and tools (e.g., Google Analytics, SEMrush, Moz).
  • Experience with email marketing platforms and automation tools (e.g., Mailchimp, HubSpot, ActiveCampaign).

Compensation Package: $80,000 - $110,000 per year



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