Digital Marketing Strategist

1 month ago


Cochin, Kerala, India Maxwell GeoSystems Full time

Join Maxwell GeoSystems, a pioneering SaaS company established in 2004, as we revolutionize the construction industry with our innovative data management software. As a Digital Marketing Strategist, you will be part of a dynamic team that drives business growth through effective marketing.

About the Role

We are seeking an experienced marketing professional to lead our digital marketing efforts and develop strategies that drive brand awareness, engagement, and demand generation. The ideal candidate will have a minimum of 8-10 years of experience in marketing, with a focus on B2B and SaaS marketing.

Responsibilities
  • Develop and implement a comprehensive digital marketing plan that aligns with our business goals and objectives.
  • Plan and execute marketing campaigns across various channels, including social media, content marketing, and paid advertising.
  • Analyze campaign performance using data insights and adjust strategies to optimize ROI.
  • Stay up-to-date with industry trends and competitor activities to inform marketing decisions.
  • Collaborate with cross-functional teams, including product development, copywriting, and design, to ensure clear messaging and positioning.
  • Build and maintain Maxwell GeoSystems' brand awareness and reputation through thought leadership and content creation.
  • Monitor and improve website performance, from overall performance to individual pages and elements.
Requirements
  • Minimum of 8-10 years of experience in marketing, with a focus on B2B and SaaS marketing.
  • Well-organized, good team player, problem-solving approach.
  • Storyteller with experience translating insights, product information, and data into client-facing marketing presentations.
  • Experience in organizing industry events, roundtable discussions, and other client engagement activities.
  • Proven experience in digital marketing techniques, SEO practices, and social media marketing.
  • Demonstrable impacts on previous projects, with global market experience.
Benefits
  • Competitive salary: $120,000 - $150,000 per annum.
  • Healthcare insurance.
  • Discretionary annual bonus.
  • Career progression plans to help you grow within the company.


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