Digital Marketing Strategist

2 days ago


Cochin, Kerala, India TransDyne IT Services Full time
About the Role

We are seeking a highly skilled Digital Marketing Strategist to drive organic traffic, generate leads, and increase online visibility for TransDyne IT Services.

Key Responsibilities:
  • Google Ads Management: Plan, execute, and optimize paid campaigns on Google Ads to increase qualified leads.
  • Campaign Development: Develop and manage targeted campaigns to engage healthcare industry professionals and decision-makers.
  • Email Marketing: Create and manage email marketing campaigns aimed at lead generation, nurturing, and customer retention.
  • Prospecting: Develop prospecting strategies to identify and target potential leads through digital marketing efforts, including paid ads, content, and social outreach.
  • Search Engine Optimization (SEO): Implement and manage SEO strategies to improve website ranking, visibility, and organic traffic.
  • Content Creation: Oversee blog writing, editing, and publishing to drive traffic and build brand authority.
  • Social Media Management: Create, schedule, and manage social media posts across various platforms to enhance online presence.
  • Performance Analysis: Monitor, analyze, and report on the performance of digital marketing campaigns, making data-driven decisions to improve ROI.
Requirements:
  • Experience: 3+ years of proven experience in digital marketing with a focus on healthcare IT or related industries.
  • Google Ads and Campaigns: Strong expertise in managing and optimizing campaigns.
  • SEO Knowledge: Solid understanding of SEO best practices and tools.
  • Email Marketing: Experience with email marketing platforms and automation tools.
  • Prospecting: Demonstrated experience in prospecting, lead identification, and nurturing.
  • Content Creation: Experience with writing or managing blog content, social media posts, and other marketing materials.
  • Analytical Skills: Proficiency in data analysis and performance measurement tools.
  • Communication: Strong written and verbal communication skills.

Estimated Salary: $80,000 - $110,000 per year. We offer competitive salaries based on qualifications and experience. The estimated salary range reflects market standards for this position.



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