Digital Marketing Specialist

23 hours ago


Cochin, Kerala, India BroadTech IT Solutions Pvt Ltd Full time

Digital Marketing Specialist - Lead Generation and Sales

We are seeking an experienced Digital Marketing Specialist with a background in lead generation, inbound and outbound sales, and digital marketing to help us build a robust pipeline of potential clients.

Your primary goal is to drive targeted traffic, capture leads, and generate qualified opportunities for Odoo solutions across multiple regions.

Responsibilities:

  • Lead Generation:
    • Develop and execute lead generation strategies to attract potential Odoo clients across specified regions.
    • Use LinkedIn, email marketing, and relevant platforms to identify and nurture quality leads. Engage in outbound outreach through LinkedIn, Upwork, industry forums, and targeted email campaigns.
  • Digital Marketing Campaigns:
    • Run campaigns (LinkedIn) to generate leads. Set up SEO-optimized landing pages focused on Odoo solutions and track their performance.
    • Create high-quality content (blog posts, social media posts, case studies) to drive inbound leads.
  • Sales Funnel Development:
    • Design and implement a sales funnel for lead nurturing and engagement.
    • Qualify and prioritize leads based on engagement and likelihood to convert.
  • Content Creation and Marketing:
    • Develop content that resonates with business needs in various regions. Design lead magnets, case studies, and promotional content that appeal to potential Odoo customers.
  • Reporting & Analysis:
    • Track KPIs and campaign metrics (leads generated, conversion rate etc).
    • Provide weekly reports and insights for optimization.

Candidate Requirements:

  • Proven experience in digital marketing, lead generation, and inbound/outbound sales within tech. or ERP industries.
  • In-depth knowledge of Odoo or ERP systems is highly preferred.
  • Familiarity with advertising platforms (LinkedIn), SEO best practices, and CRM/lead management tools.
  • Excellent communication skills with experience in crafting targeted outreach messages.
  • Results-oriented mindset with a focus on meeting goals.

The estimated salary for this role is around $80,000 per annum, depending on location and experience.



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