Creative Director of Business Growth

2 weeks ago

Kolkata, West Bengal, India beBeeContentLeader Full time ₹ 1,80,00,000 - ₹ 2,10,00,000

Leadership Role: Content Creation

Motivated and creative individuals are sought to drive the development of compelling content across various platforms, fostering business growth and investor engagement.

Key Responsibilities

  • Develop a comprehensive strategy for YouTube video production, incorporating explainers, interviews, and trend videos that adapt to platform changes and audience preferences.
  • Plan and publish high-quality content on social media channels, including Twitter, Instagram, and Facebook, highlighting research insights and sparking conversations among investors.
  • Transform technical market analysis into clear, compelling articles, infographics, newsletters, and social posts, empowering users to make informed decisions with confidence.
  • Nurture strong relationships with financial journalists and media outlets, securing thought leadership opportunities and maintaining brand visibility.
  • Collaborate with research analysts, product marketing, design, and video production teams to ensure accuracy, consistency, and a compelling brand voice across all content.
  • Use data and audience feedback to refine themes, formats, and distribution tactics, driving engagement, brand recall, and lead generation over time.
  • Lead and mentor a skilled team of writers, editors, video producers, and freelancers, fostering an environment where creativity thrives and everyone is driven to learn and improve.

Requirements

  • A seasoned content leader with 8+ years of experience in financial services or B2B.
  • A strategic thinker who turns complex research into engaging narratives.
  • A YouTube-savvy creator who tracks evolving formats, features, and viewer habits.
  • A data-driven decision-maker who tests, learns, and pivots based on performance and feedback.
  • A natural relationship-builder, collaborating with analysts, journalists, and team members.
  • A hands-on mentor who grows writers, editors, and producers through coaching and feedback.
  • A fast-adapter who welcomes change, experiments boldly, and thrives in a dynamic environment.

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